Focus on the "Why" here. Why is this being proposed. What problem/opportunity does this address?
SMART - Specific, Measurable, Appropriate, Realistic, Timely
Specific key actions that help accomplish this goal.
What "consequences" are we aiming at following the conclusion of the project/event?
Non-action mile-markers which create a cadence in helping to fulfill proposed deadline of project/event.
Any people you need information or clarification from due to any perceived ambiguity with event/project plan.
Provide a list of any physical, digital, and or financial resources you may need that you currently do not have access to.
Provide any additional information that comes to mind that you feel could impede initial progress with the project.
Proposed cost of event broken out into appropriate categories here.